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current events

The TOP: Talents industry get-together "Antagonists in children's media" on January 30th.

The first industry meeting of the newly established Children's Media Advisory Board is under the aspect of "good antagonists". We want to discuss exciting questions with our exciting guests such as:

  • What is a "good" antagonist?
  • What are the differences in this regard between the content for adults and that for children?
  • When are too much expected of children? When did not trust enough?
  • To what extent do developmental differences / age differences of the children play a role?
  • What are the differences between the genres?
  • With regard to the antagonist, is there a difference between serial narration and feature-length film dramaturgy?
  • How does an author approach the development of an antagonist? Like a director?


  • Markus Dietrich, director and author. He is the director and screenwriter of the special children's film "Invisible Sue" and spokesman for the board of "Förderverein deutscher Kinderfilm e.V."
  • Nora Lämmermann, author. Together with Simone Höft, she wrote the special children's film “Unheimlich perfect friends”. She was a co-mentor of the Academy for Children's Media.
  • Roland Zag, script consultant, writer and teacher. He is involved in the creation of well over a hundred cinema TV and series productions. He wrote the works “The Public Contract” and “Dimensions of Cinematic Narration”.
  • Curd Michael Hockel, child and adolescent psychotherapist and author on topics such as developmental psychology and fear management. He was awarded the Virginia Axline Prize in 2016 for his services to person-centered child psychotherapy.

The two advisory boards for children's media are moderating:

  • Iris Fedrizzi, author and dramaturge. She is an alumna of the Academy for Children's Media and was responsible for the script editing and dramaturgy of the children's film "King Laurin".
  • Katharina Lang, author. She is also an alumna of the Academy for Children's Media and a member of the Munich Tower Schreiber. She specializes in fantastic "Story Worlds" for children aged 10 and over.

The number of participants is limited to 80. We ask that you register by January 27, 2020, here.

Media Date: Digital Retail Media on February 5, 2020

E-commerce is not only strong competition for stationary retail. Network department stores such as Amazon, Zalando or Otto offer retailers and brands the opportunity to place advertising in their online shops. They use it to cleverly market their increased reach and their wealth of data. With enormous sales: Amazon alone generated around 10 billion dollars worldwide in 2018 with the "advertising category of the platform economy".

How do advertisers and media planners rate the newly created and transparent advertising environment? What are the advantages of digital retail media? What does the new competition mean for traditional media? And can they learn from the advertising trend?

At the media date "Digital Retail Media - learning about advertising in online shops", experts talk about what advertising customers, e-commerce specialists and media agencies expect from digital retail media.

After the lectures and discussions, the participants have time to exchange ideas over snacks and drinks. More information is available here.

"Orientation aids on the changed media market" - industry get-together in Leipzig on February 6th.

The media market demands “quality content”, it is said again and again. But who really gets their fabrics under? Who has a need? Which productions are sponsored, taken, paid for and shown by broadcasters, streaming services and company portals? The industry get-together offers specialist information and gives an overview of the media market.

The following participants will take part in the discussion:

  • Claas Danielsen (MDM o.V., funding opportunities in the changed media market (af))
  • Matthias Montag (MDR, changes in the broadcasting house due to digitization (af))
  • Tobias Siebert (Saxonia, future of the Writers ‘Room for series fabrics)
  • Jörg Ihle (coach, good market opportunities for contemporary productions)
  • Katharina Rietz (UFA, materials that are searched for and filmed) Joachim Günther (chairman of the film department of Saxony, stories and their implementation for the media market (af))
  • Jan Peter (author / director, contemporary ways of marketing for authors / directors)

Moderation: Michael Geidel, producer, and Petra Kohnen, T: T & DW

Register now: [email protected] Date / Time: Thursday, February 06, 2020, 5:00 p.m. to 7:00 p.m. Location: Studio 3 (FAM), Friedrich-List-Platz 1, 041103 Leipzig

The event takes place as part of the 7th Leipzig Media Day, before that there is a paid workshop on the subject of "story development", for which you can also register at [email protected]

eBookCamp Munich on February 8th

The eBookCamp is all about digital publishing in all its facets. The question of what is a BOOK at all. As we read in the future. How we want to read. What publishers, booksellers and readers can do to create the most beautiful of all reading worlds. What problems you are confronted with. And how we can find solutions together to possibly make what we love even better: the book.

In terms of atmosphere, the eBookCamp is about networking broadly and providing well-founded information, impartial exchange of experiences, developing ideas and lively changing perspectives.

More information and the opportunity to register and submit suggestions for topics can be found here.

Evening talk: From fan to customer on March 27th.

Social media marketing and usability optimization for more conversions Whether on Instagram, Facebook or LinkedIn: How do you create more visibility and reach for your services, products and brands on social media? And how do you manage to turn your fans and followers into customers in your shop?

Get on the evening talk ...

  • Insights into the wild journey of users from social channels to conversion
  • Best and bad practices for conversion-optimized social media marketing

Insights and tips on how to optimize your online shop so that users become customers

Program & schedule 7 p.m .: Keynote lecture | 30 min. Social media marketing: strategies and practical tips

7.45 p.m.: Keynote speech | 30 min. Usability: From social media to conversion in the shop

until 11 p.m .: snacks & drinks *

Speakers include: Tobias Hauser, Founder and Managing Director, Arrabiata Solutions

After the evening talk, there will be a reception with drinks and finger food, which offers the framework for intensive exchange and cross-industry networking.

Date and place Date: March 26, 2020 Admission from 6:30 p.m. | Beginning at 7:00 p.m. followed by an evening reception until 11:00 p.m. Location: Design Offices München Nove | Luise-Ullrich-Strasse 14 | 80636 Munich

More info can be found here.

recent job offers

Journalistic traineeship at Bayerischer Rundfunk

You want to help shape the media world of tomorrow and your ideas are our agenda for tomorrow - so apply for a traineeship! at Bavarian Broadcasting!

In the traineeship, we train you to become professional journalists and prepare you for social media, online, radio and television. Our trainer professionals prepare you in seminars and project phases and you then apply what you have learned in the editorial offices. Whether report Munich, PULS, BR-KLASSIK or the Tagesschau - you will be part of the program.

You can apply for the traineeship until January 31, 2020.

What we offer:

  • The BR trains twelve program trainees every year from September onwards. You can apply i. d. Usually from mid-December until January 31st.
  • The training lasts 24 months.
  • You will learn everything that modern journalists need to be able to do - from A for agile methods to R for reporting and S for SEO to Z for the right to refuse to give evidence.
  • We give you plenty of space for your ideas, for teamwork and personal development.
  • The salary is 1,734.00 euros at the beginning and 2,105.00 euros in the second year. (Tariff status: 01.07.2018)

You can find more information about the training content and the structure of the volunteer service here.

What you bring:

  • a university degree or an equivalent qualification

Experience and internships in journalism, of which at least one month in a public service institution

  • good ideas for the program on all channels of distribution
  • journalistic talent and digital know-how
  • Enthusiasm and interest in Bavaria and its people

What happens after the application? The application process for the traineeship is multi-stage. You can read about the exact process, the report topics and knowledge test questions from the last few years here.

Take Munich internship

  1. try is better than copy

Zero coal, exploitation and boring chores any fool can do. The internship's reputation has suffered badly. The reputation of Munich? Also rather medium. Everything expensive, everything snob. Not so with us - we do internship great again! And Minga too. How? With great employers and fair conditions. This is how it looks: Immerse yourself in the world of work for 90 days - as a copywriter, designer, strategist or ... For this time (March 15, 2020 to June 15, 2020) there is a remuneration of € 2,000. You don't care about the Munich rental price - we'll provide you with a booth for three months. Hurry up and apply by January 15, 2020 at www.takemunichpraktikum.bayern! Places at well-known Munich agencies and companies are waiting for you - and so are we. Ready for Munich? Take Munich!

More information is available here!

Social media editor at PULS

Our social media editorial team needs reinforcement!

Who we are: Young life, sustainability and Bavaria - we offer public law content for young people between the ages of 14 and 29 and are active on all relevant platforms. We reach several million users every week on Facebook and Youtube. Our channels on Instagram, Twitter and Snapchat meet our target groups precisely and are growing constantly. In addition, we also develop high-reach formats such as “You never make it”, “iam.serafina” and “Diefrage” for funk, the content network of ARD and ZDF. Whether TikTok, chatbots, or voice - experimenting with new social trends and platforms is part of our self-image. We constantly ask ourselves: How can we tailor our topics to suit each platform?

Your tasks: Your tasks are to plan content for our channels, optimize content and implement your own topics, develop stories (journalistic, but also fictional) for social media platforms. It never gets boring: You jump from an article about sustainable coffee mugs to community management for the PULS Open Air or for the fictional series iam.serafina, to an alpaca meme video and back. There is still room for you to contribute your ideas, dare to experiment and take our social media game to the next level.

You have ... ... already gained professional experience with social media. ... editorial experience or journalistic training. ... desire to try out new things and always get involved with new social trends. ... feel like the topics we report on.

You can ... ... safely use all functions of Facebook, Youtube, Instagram and Twitter. ... design suitable social videos for different channels. ... assemble simple social graphics with Photoshop. ... set simple cuts for videos with software such as Adobe Premiere Pro. ... write creatively and appropriately for the PULS target group. ... edit texts and be confident in spelling. ... work independently and in an organized manner, but also enjoy teamwork. ... quickly understand connections and filter relevant information.

We offer you ... ... exciting and varied tasks. … Social media work on the cutting edge. ... fair pay. ... an open-minded and motivated team. ... a full-time freelance position. ... regular workshops that expand your skill set. ... an office in the heart of Munich with a large balcony.

Apply now! If many criteria apply to you, you feel like developing yourself further and can identify with PULS, then please send us a short letter of motivation, your CV and, if necessary, links / screenshots of work samples to [email protected] by September 8th, 2019 or via Whatsapp on 0173/6443410. We are looking forward to your application! More information is available here.

Manager Digital (m / f) at ZEE One

Do you like things colorful and unconventional? Do you love content related to TV and the digital world and do you enjoy working in an international team? We are looking for a digital manager (m / f) in Munich with immediate effect


  • Product responsibility for all digital activities in DACH, in coordination with the international and national managers - in particular for the digital platform Zee5
  • Localization of existing and in-house products as well as development of new and own product approaches
  • Control and further development of all sales-relevant, digital activities, from ad sales to subscriptions to the introduction of new products
  • Control and management of costs and revenues
  • Control and further development of digital marketing activities, especially on all social media channels in coordination with marketing and program
  • Creation of reports, monitoring of associated KPIs and derivation of optimization measures in the digital area in cooperation with the research department


  • Completed studies in the field of business informatics, business administration, media management or comparable training with a technical background
  • Professional experience in the development and management of products and services in the field of digital media and / or eCommerce
  • Development and control of business cases, including with regard to cost management and revenue generation
  • Analytical approach, structured and proactive way of working as well as enthusiasm for data-based product development
  • Very good understanding and passion for digital products, markets and media
  • Confident use of common tools (project management, CMS, analytics, Office)
  • Very good written and spoken English skills (company language)

We are looking for you! And offer flat hierarchies, a pleasant working atmosphere, space for participation and design in a young team!

  1. ZEE you happy!

We look forward to your application with a detailed résumé and references to:

Asia TV GmbH (ZEE TV) Ms. Tamara Weber Nymphenburger Strasse 86 80636 Munich

Or quickly and easily to: [email protected]

More information (and more jobs) can be found here!

Interns in the radio department at afk m94.5

Do you want to be on the radio?

We offer you experience in editing, social media, marketing, production or technology. You have the chance to help shape radio! M94.5 is a Munich education and training radio, which is mostly operated by students. We mainly play unknown but very talented bands, which sets us apart from the mainstream. At our events, too, we value locations full of character and unique concepts that bind our listeners to us. Now we are looking for you!

The offer: You will:

  • be able to do your own stuff immediately (moderation, interviews, reports, articles, events, etc.)
  • Produce and host radio programs
  • Conceive social media
  • Organize and help shape events and promotions
  • Design flyers, posters & websites
  • Learn how to make radio in courses and workshops from professional people from practice (speaking training, moderation, research, reporting, news, music planning, comedy ...)
  • Make 150 new friends, gain experience and have fun

The requirements:

You should:

  • Be a student (no matter what kind of person and where)
  • Have time (approx. 1 day per week for at least one semester)
  • Become a permanent member of a day team of your choice (Monday to Friday)
  • work additionally for your favorite department (editing: culture, music, news, online, politics, sport, entertainment, science; organization: event / PR and design)
  • Bring passion and commitment (M94.5 is what you make of it)

Interested? You can apply to work at M94.5 at the beginning of each semester. This is done using an application form that we hand out at our introductory event. At this event we are happy to answer all your questions and present our work.

Next introductory event: October 18, 2018, 6 p.m. in the LMU (room M218)

You can find more information here.


Story development workshop in Leipzig on 6.2.

Endless orders! To be successful in today's marketplace, stories need to work on a variety of platforms. But how do you write stories that work in different formats at the same time? The answer: You create stories with an experience value.

Under the guidance of an expert, a story world with potential evaluation formats is jointly developed in an intensive workshop. In addition to the basic pillars of a story world, the different requirements in the classic TV and the newer formats such as AR, VR, games, events, etc. are examined in detail.

We look forward to course participants with basic knowledge, but also offer a good opportunity for newcomers who want to test their talent in the first steps.

The aim of the course is to inspire the authors for a wide range of narrative possibilities and to reinforce their self-image as format-independent storytellers. To do this, we want to motivate the participants to do it: After brief explanations, the focus is on hands on. The concept is designed under professional guidance, followed by practical paperwork. Personal advice and feedback as well as sales opportunities follow immediately.

Author Coach: Jörg Ihle, Storyworlds Apply now: [email protected] Application deadline: Friday, January 31, 2020 Date / Time: Thursday, February 6, 2020, 10:00 am to 4:30 pm Location: Fernsehakademie Mitteldeutschland eV, Friedrich-List -Platz 1, 041103 Leipzig Cost: 55 euros

The event will take place as part of the 7th Media Day in Leipzig, followed by a free industry get-together on the subject of "Orientation aids on the changed media market", for which you can also register at [email protected]

Making films without money on February 15th

Digitization lowers the threshold for access to film production - it is tantamount to major democratization. At the price at which you used to rent a film camera for a day, you can now buy an HDSLR camera whose performance is hardly inferior to that of a film camera. And tomorrow, the corresponding function could be built into every smartphone at no extra charge. The same applies to editing suites, projection technology and actually all stages of technical film production and distribution. It will be possible for everyone to deliver a result that meets professional requirements in technical terms - and at the same time, this situation also creates a lot more competition. It is therefore all the more important to master the profession: it is no longer the wallet that separates the wheat from the chaff, but the expertise.

This weekend workshop brings creative talents to master the commercial, financial, organizational and administrative issues of a film production. It is aimed at all filmmakers and those who want to become one who want to realize a film project with little or no access to classic financing instruments such as TV co-production, film funding and advance sales - be it for educational purposes, as a hobby, as a business card, to gain experience to collect or to break out of the prevailing economy and earn money as a producer by marketing your own production ...

Over the course of the weekend, depending on the prior knowledge and interests of the participants, virtually all stages of the production and marketing of a fictional film project will be discussed - in each case briefly fundamentally and in detail on the specific problem of the "micro budget" situation. This includes the following questions:

  • How do I get an overview of what my film project will cost?
  • What expenses can I avoid?
  • How do provisions meet the requirements of the Minimum Wage Act?
  • Which sources of funding are possible for which film?
  • How do you create favorable conditions for granting funding?
  • Who is buying which finished films and why?
  • What are exclusivity, territories, terms and media?
  • Which contracts does the filmmaker have to have concluded with those involved in order to be able to exploit the film?

In this way, the seminar will enable the participants to think through and tackle their own projects, even if the initial conditions may seem difficult, and has one purpose: to show that (and how) it can be done.

More information and the possibility to register can be found here.


Media law for journalists and bloggers

The fact that the Internet is not a legal vacuum should not deter people from actively using the online possibilities for communication and dissemination of content. But there are guidelines for blogging and content distribution that you have to know. The course “Media Law for Journalists and Bloggers” aims less to explain the large media system than to answer everyday questions. For this purpose, the long-standing and proven vhb course “Convergent Media Law” has been shortened by its theoretical parts, focused on the practical perspective of the individual and supplemented with interactive and multimedia elements.

"Media Law for Journalists and Bloggers" provides an overview of the most important legal principles of media communication, especially in the communication space of the Internet. This should help to better classify and assess communication via (online) media. The course helps to identify an actual legal violation faster and more clearly so that it can be avoided.

More information, the full program and the option to register can be found here.

Lead yourself before you lead others on January 30th, 2020

If you want to lead and motivate other people, the first thing you should learn to recognize and understand yourself is. Nowadays we receive diplomatically formulated feedback, which often does not give any clear indications. How can you rate this feedback and how do you get honest feedback that is informative for you? Only those who know themselves are able to get to know others. The expert for coaching, personnel development and personnel diagnostics, Stefan Kozole, will bring you closer to this exciting topic in our 30-minute webinar. You will find all information here.