Where can I buy khadi clothing online

Khadi is conquering the fashion world

Khadi, hand-spun and hand-woven clothing, once propagated by Mahatma Gandhi, is not only enthusiastically accepted in India, but is slowly but surely conquering the world's catwalks. Designer Gaurang Shah already impressed his audience in 2012 at the fashion shows in Berlin and New York with his Khadi collections; for designer Rohit Bal, khadi is India's answer to linen, and fashion retailer Fabindia relies on pure khadi ranges for customers at home and abroad.

Once seen as the preferred clothing of more mature customers, khadi is now also popular with young people: They enthusiastically wear kurtas, kurtis, saris and other items of clothing from khadi; even the matching accessories are now available. New weaving techniques and decorations are making the material more versatile, and designers are now making everything from evening wear to wedding wear from khadi, but casual applications such as batik, hand and indigo printing are also possible.

Leading designers have relied on Khadi for a long time

Designers like Neeru Kumar, Ritu Kumar, Pranavi Kapur and Madhu Jain and the fashion and textile label Anokhi, who have always worked with Khadi, benefit from the trend towards natural materials and weaves and have seen sales increases across the country; Sales of Fabindia's Khadi collection have almost tripled in the last five years. Khadi enthusiasts in the UK can use the Moral Fiber initiative and British brand 'Where Does It Come From? find out where the khadi clothing, which is offered on the Internet or in brick-and-mortar stores, comes from.

Once associated almost exclusively with cotton, however, khadi products can also be made from a number of other materials such as silk or wool. Since these are natural raw materials, a versatile fabric is created that is processed on a spinning wheel called Charkha, which cools in summer and warms in winter.

Khadi sales in India grew by 6 percent in the 2013-14 financial year to the equivalent of 111 million euros, while production increased by 6.45 percent during this period.

Based on an article by Sujata Sachdeva for FashionUnited India